Leading the sports industry with passion, innovation, and excellence
ARJAX Sports Pvt. Ltd. was founded with a vision to democratize access to quality sports infrastructure and create inclusive pathways for talent to thrive beyond geographical and economic boundaries.
Established strategic alliances with leading sports brands, retailers, and service providers to create a curated B2B and B2C aggregator platform.
Extended our reach to cities and communities of all sizes, ensuring professional-grade gear and expert support are accessible to every player and institution.
Became a trusted partner for schools, colleges, sports clubs, and individual athletes globally, with a dedicated focus on nurturing the next generation of sports talent.
Working towards becoming India's most trusted and forward-thinking sports company, dedicated to inspiring millions to embrace the values of sports and fitness.
"We are passionately committed to nurturing sports talent and potential wherever it exists."
As a dedicated startup, we are passionately committed to nurturing sports talent and potential wherever it exists. Whether supporting schools in emerging communities to launch impactful sports programs or empowering academies with access to superior facilities and resources, our mission is to serve as a catalyst for opportunity—enabling dreams to take root and flourish on every ground and every field worldwide.
"Bridging the gap between talent and opportunity."
Recognizing a fundamental disparity in the world of sports, the founders established ARJAX with a clear purpose: while talent exists abundantly across all regions and communities, true opportunity and access to resources remain limited for many. Driven by this insight, ARJAX was created to bridge the gap—empowering athletes and institutions by providing equitable access to top-quality sports infrastructure, equipment, and support, thereby unlocking potential wherever it may be found.
Creating new pathways for talent development
Ensuring equal access to opportunities
Breaking down barriers to success
"Building a healthier, more active nation that empowers future generations."
Our ambition is to become India's most trusted and forward-thinking sports company, dedicated to inspiring millions to embrace the values of sports and fitness. We envision building a healthier, more active nation that empowers future generations to lead vibrant, balanced lives.
Actively promoting and nurturing India's grassroots sports ecosystem by extending our reach into underserved and emerging regions.
Building strong alliances with schools, colleges, and sports academies that prioritize holistic player development.
Supporting small-scale retailers and service providers to achieve sustainable growth through quality products and guidance.
Delivering trusted brands like Spartan, Yonex, Nivia, and Li-Ning with stringent focus on authenticity and quality.
Streamlining supply chain and support services to simplify procurement processes for partners and customers.
"Closing the accessibility gap within India's diverse sports ecosystem."
Our mission is to close the accessibility gap within India's diverse sports ecosystem by providing reliable, high-quality equipment and customized solutions that address the unique needs of athletes and institutions. We are committed to supporting grassroots development through strategic initiatives and resources that empower players and organizations at the foundational level.
Beginning with a strong focus on our home state, we aim to expand progressively across the nation.
Fostering inclusive growth and enabling aspiring sports talent everywhere to realize their full potential.
Providing tailored solutions that address the unique needs of athletes and institutions.
The principles that guide everything we do
We strive for excellence in every product, service, and interaction, setting high standards for ourselves and our industry.
We conduct business with honesty, transparency, and ethical practices, building trust with our customers and partners.
We embrace new technologies and ideas to continuously improve our offerings and stay ahead of industry trends.
Our love for sports drives everything we do, from product selection to customer service and community engagement.
We believe in giving back to the sports community and supporting grassroots development across all sports disciplines.
We are committed to environmental responsibility and sustainable practices in all aspects of our business operations.
Meet the visionaries behind Arjax Sports Private LTD
Founder & Director
A digital transformation leader with over 21 years of experience in the banking and IT industry, Niraj brings a unique blend of operational excellence and strategic vision to ARJAX. A lifelong sports enthusiast, he's committed to enabling the next generation of players with the tools and support they need to grow—no matter where they come from.
Co-Founder
With over 15 years of experience in business and IT consulting, Sushant has a proven track record of building agile startups from the ground up. As the visionary behind ARJAX, he brings deep understanding of India's evolving sports landscape and is passionate about building a platform that's more than just commerce—it's about championing performance, celebrating potential, and equipping rising talent with world-class tools.
Discover how we can help you achieve your sports and fitness goals